The new mobile carrier has asked for the refund of its NIS 360
million guarantee, after recruiting 390,000 subscribers.
When Golan Telecom receives the refund, after the residual amount until the next review is deducted, it will be interesting to see whether it will continue its strategy, especially if it will continue its aggressive marketing campaign that characterized it during 2013. Sources believe that it will slightly slow the pace after it receives the refund, because the marketing campaigns and mass recruitment’s objective was to reach the number of subscribers target to be eligible for the refund.
It should be noted that on this point the tender has achieved its objective to bring competitors into the mobile market while requiring them to meet certain conditions to get back their guarantees.