globes 5-3-2013
YouPhone offers limited period NIS10 monthly plan
The MVNO is offering unlimited calls and SMS, 1-GB Internet volume for just NIS 10 per month for three months for subscribers who join via the website.
How far can prices fall? Mobile virtual network operator (MVNO) YouPhone Ltd.has launched a wide-ranging campaign for Passover, in which it will offer, for a limited time, customers of other carriers who switch to it as well as new subscribers a plan with unlimited calls and SMS, 1-GB Internet volume for just NIS 10 per month for three months for subscribers who join via the website, and for two months for subscribers who sign up at points of sale. For an extra NIS 10 per month, the Internet volume will be increased to 3 GB.
After the initial period, the plan’s price will rise to NIS 79 per month or less, the cheapest rate in Israel. The deadline for new subscribers is the end of March.
YouPhone is also offering its customers a lottery for a NIS 1,000 holiday shopping cart with Rav Tav coupons. The lottery will be held daily on weekdays between March 5 and March 21.
YouPhone CEO Ariel Schreiber said, “We’re launching a Passover campaign which hones our unique model based on mobile-shopping-fuel. It was important for us to offer our customers major benefits precisely for Passover when family expenditures are especially high. We therefore launched a different concept in which all our customers can win a NIS 1,000 holiday shopping cart, in addition to the regular benefits our customers enjoy.”
Published by Globes [online], Israel business news – www.globes-online.com – on March 5, 2013