Golan Telecom gains most new subscribers in March
YouPhone takes second place ahead of Hot Mobile.
Data obtained by “Globes” indicate that Partner has greatly reduced its churn rate compared with Cellcom and Pelephone, thanks to its 012 Mobile brand. Among the three veteran carriers, Cellcom had the highest churn rate, recruiting 28,810 new subscribers, but losing 38,154. Among the MVNOs, Rami Levy Cellular Ltd. again had a net loss of subscribers, after net gains for several months, and Home Cellular Ltd. had a negligible net gain of 195 subscribers.
Some carriers have ended their aggressive marketing campaigns, including Hot Mobile’s NIS 49 month plan and Golan Telecom’s plan. This raises the question whether the market struggle is slowly easing or if new campaigns are in the offing.
Published by Globes [online], Israel business news – www.globes-online.com – on April 2, 2013
© Copyright of Globes Publisher Itonut (1983) Ltd. 2013